When people visit your website or scroll past your business online, they’re asking themselves one key question: Can I trust you?
If the answer’s no or even “I’m not sure” they’ll move on fast.
Here’s how to earn that trust and keep it.
Your website and branding should look clean, consistent and modern. If your site looks dated, cluttered or hard to use, people will assume the same about your business.
Use clear fonts, quality images and a layout that’s easy to follow. Good design doesn’t just look nice, it builds confidence.
Say what you do, who it’s for and how it helps, right away.
Avoid waffle, jargon or buzzwords. The more clearly you explain what you offer, the more likely people are to trust you.
What other people say about your business is often more powerful than what you say yourself.
Include reviews on your website and link to real platforms like Google or Facebook. A photo or name (with permission) adds authenticity.
People trust people. A photo of you, a short story about why you do what you do, or a behind the scenes look at your business can go a long way.
You don’t have to overshare, just be real and relatable.
Trust grows when people know they can reach you.
Include a clear contact page, add your business address if you have one and make sure your emails and forms actually work. Quick replies help too.
Your logo, tone of voice, colours and message should feel the same wherever people find you, website, social media and print etc.
If it all feels a bit random, it can send the message that your business is unorganised.
Blogs, tips, FAQs and guides show that you know your stuff and that you care about helping, not just selling.
When people learn something useful from you, they’re more likely to trust you with their money too.
Trust isn’t built overnight, but it starts with the basics: clear communication, strong design and a human approach.
If your website or brand isn’t quite hitting the mark, I can help you fix that with plenty of design gravy and without the faff.
Fill in the form below and I’ll be in touch to talk through your goals, your audience and how I can help make email marketing work for you simply and effectively.
Web Design in Poole for local businesses